Rashida: Floral aesthetic to forever stay in style with Rashida.
Combining Gold’s power with the richness of hand embroidery. As modern as it is timeless, this design turns heads. Crafted with perfection with hours of handicraft work. Perfect for any day, event, and every outfit, from a date to a wedding. The Tan Clan embroidery collection is designed with the discerning consumer in mind and gives you a range of affordable luxuries, so you never have to compromise on style.
Rashida Backstory
Hand embroidery is a beautiful art form that’s been practiced in India for centuries. It’s an important part of today’s cultural heritage, with its roots firmly planted in tradition and beauty. The journey starts with collecting the best quality materials like Dabka, Sequins, Kasab, Khichha, pearls(moti), pearl drops(Surai), Resham, and mirrors, then reaches our inhouse unit in the heart and soul of India, Delhi. The diversity of this beautiful art form is unparalleled as our artisans come from Lucknow, Bareilly, Agra, and Rajasthan all over India. They use their fingers to create intricate patterns on clutch bags, making them a piece of art for you!
Know Your Embroidery
Zardozi: An ancient art of giving a royal feel to the fabric, originally comes from the land of Persia.
Gota: Gota patti originates in Rajasthan and uses the applique technique to design.
Phulkari: Phul-Flower, Kari-Work. The work of flower/ Floral work comes from the state of Punjab.
Chikankari: From the land of Tehzeeb and Nazaqat, Lucknow.
Aari: Comes from heaven on earth; Kashmir is an especially of Kashmiri artisans.
Kantha: Known for its simplicity, it’s practiced in Bengal and Odisha.
Sisha: Mirror work, a popular craft from the land of Gujrat and Rajasthan.
Rashida Journey
Our artisanal bags are made by a community of karigars. The Tan Clan family takes pride in their continued employment and tries to uplift their art in these times of fast-forward machine-made products. Our in-house design team creates a design on paper, which is then transferred to the fabric and the artisan then embroiders the outline and takes a soulful journey to a finished product. Artisans spend around 12-18 hours of manual handwork crafting each bag with creativity and skilled expertise, taking time and effort to make an embroidered bag uniquely made.
